Jurkovac, J. (1997). Organizing School Wide Reading Campaigns.
In Jacobs, G. M., Davis, C., & Renandya, W. A. (Eds.). Successful strategies for extensive reading. (pp. 44-54) Singapore: SEAMEO Regional Language Centre.
208--**In Chapter 5, Jeffrey Jurkovac explains the strategies his school in Colombia uses to organize an annual campaign to encourage extensive reading of multi-cultural literature. Jurkovac provides a detailed time line of the various tasks to be performed before and during the campaign. Additionally, there are calendars of various events planned to excite students and their family members to actively participate. Jurkovac also includes a list of books that describe other fun activities to promote extensive reading.